Fill, C <br/><br/>
Marketing Communications: Engagement. Strategies and Practices 

 - 4th ed. 
 - Harlow:  Pearson education LTD  2006 
 - xxxiii, 911p.:    ill.; 27cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780273687726 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>659.1019