TY  - BOOK
AU  - Fill, C
TI  - Marketing Communications: Engagement. Strategies and Practices
SN  - 9780273687726
U1  - 659.1019  
PY  - 2006///
CY  - Harlow
PB  - Pearson education LTD
KW  - Marketing Communications
N1  - Includes Index
ER  -