Kapferer, Jean-Noel <br/><br/>
The New Strategic Brand Management: Advanced Insights and Strategic Thinking 

 - 5th ed. 
 - London  Kogan Page  2012 
 - xviii, 492p.:  ill.; 23cm. 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>9.78075E+12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Name Products Management
<br/><br/><label>Dewey Class. No.: </label>658.83 43