TY  - BOOK
AU  -  Kapferer, Jean-Noel
TI  - The New Strategic Brand Management: Advanced Insights and Strategic Thinking
SN  - 9.78075E+12
U1  - 658.83 43  
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Brand Name Products Management
N1  - Includes Bibliographical References and Index
ER  -