TY  - BOOK
AU  - Hill, Sam 
AU  - Lederer, Chris
TI  - The Infinite Asset: Managing Brands to Build New Value
SN  - 1 57851 249 2
U1  - 658.827  
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Brand name products--Management
N1  - Includes Index
ER  -