TY  - BOOK
AU  - Lovelock,  Christopher
AU  -  Jochen, Wirtz and Jayanta, Chatterjee
TI  - Services Marketing: People, Technology, Strategy
SN  - 8177584502
U1  - 658.8 
CY  - New Delhi
KW  - Marketing
N1  - Includes bibiographical reference and Indexes
ER  -