Keller, Kevin Lane, <br/><br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 

 - 3rd ed. 
 - Delhi  Pearson  2011 
 - xxiii, 695p.:  ill.; 26cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>81 317 5689 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827