Aaker, David A <br/><br/>
Managing Brand Equity:Capitalizing on the Value of a Brand Name 

 - New York:  Mzxwell Macmillan,  1991 
 - xiii, 299p.:  ill.; 24cm. 
<br/><br/> Includes Bibliographic References and Index 
<br/><br/><label>ISBN: </label>0 02 900101 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827