TY  - BOOK
AU  - Aaker, David A
TI  - Managing Brand Equity:Capitalizing on the Value of a Brand Name
SN  - 0 02 900101 3
U1  - 658.827 
PY  - 1991///
CY  - New York
PB  - Mzxwell Macmillan
KW  - Brand management
N1  - Includes Bibliographic References and Index
ER  -