Gronroos,Christian <br/><br/>
Service Management and Marketing : Customer Management in Service Competition 

 - 3rd ed. 
 - England  John Wiley & Sons  2007 
 - vii, 483 p.   : ill. ; 23 cm 
<br/><br/> Includes Bibliographical Reference and Index 
<br/><br/><label>ISBN: </label>9780470028629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- MarketingCustomer Services
<br/><br/><label>Dewey Class. No.: </label>658.8