TY  - BOOK
AU  - Gronroos,Christian
TI  - Service Management and Marketing : Customer Management in Service Competition
SN  - 9780470028629
U1  - 658.8  
PY  - 2007///
CY  - England
PB  - John Wiley & Sons
KW  - Service industries -- MarketingCustomer Services
N1  - Includes Bibliographical Reference and Index
ER  -