HILL, SamLEDERER,Chris <br/><br/>
The infinite asset 

 - Boston:  Harvard Bussiness School Press  2001 
 - xii, 238p. : ill, ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1578512492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products- managementBrand name products- management-case studies
<br/><br/><label>Dewey Class. No.: </label>658.827 HILL