Gronroos Christian <br/><br/>
Services Management and Marketing: Customer Management in Services Competition 

 - 3rd ed. 
 - Chichester  Wiley  2007 
 - x,483p.  :ill.;23.5cm. 
<br/><br/> Include, index. 
<br/><br/><label>ISBN: </label>9780470028629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GRO