TY  - BOOK
AU  - Chernatony, Leslie de.
TI  - From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
SN  - 9788131213384
U1  - 658.827 CHE 
PY  - 2008///
CY  - India
PB  - Elsevier
KW  -  Evaluation-Brand
N1  - Includes Index
ER  -