McCarthy, Jerome <br/><br/>
Basic Marketing 

 - 9th ed 
 - Homewood: Illinois  Richard D. Irwin  1987 
 - xviii, 749 p. : ill. ; 24cm 
<br/><br/><label>ISBN: </label>0256036497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 McC