TY  - BOOK
AU  - Lee, Nancy R.
AU  - Philip Kotler
TI  - Social Marketing: Influencing Behaviors for Good
SN  - 9781412981491
U1  - 658.8  
PY  - 2011///
CY  - London
PB  - SAGE
KW  - social
N1  - Include Bibliographical Reference and Index
ER  -