Kolter, Philip <br/><br/>
Marketing Management 

 - 13th ed. 
 - London:  Prentice Hall,  2009 
 - 815p.: ill.; 25cm 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>139780131357976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8