TY  - BOOK
AU  - Kolter, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management
SN  - 139780131357976
U1  - 658.8  
PY  - 2009///
CY  - London
PB  - Prentice Hall
KW  - Marketing Management
N1  - Includes Bibliographical References and Index
ER  -