Neumeier, Marty <br/><br/>
The Brand Gap 

 - Berkeley:  New Riders  2006 
 - 194 p.   :ill. ; 21 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0 321 34810 9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827