McCarthy J.E <br/><br/>
Basic Markerting a Management approach 

 - 7th Edition 
 - America  Richard D.Irwin  1981 
 - xix,762p  Ill.;24cm 
<br/><br/> Included Appendix,Index, grossary 
<br/><br/><label>ISBN: </label>0256025339 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC