Kotler, Philip <br/><br/>
Marketing Management 

 - 12th ed. 
 - New Delhi:  Prentice-Hall of India,  2006 
 - xxxvii, 729p.: ill.; 28cm. 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>9788120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markerting Management
<br/><br/><label>Dewey Class. No.: </label>658.8