Kotler, Philip  <br/><br/>
Marketing Management 

 - 11th ed. 
 - Delhi:  Pearson Education,  2003 
 - xxvi, 736p.: ill.; 25cm 
<br/><br/> Includes Index 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8