Marketing: a contemporary analysis 

 - 2d ed. 
 - New York,  McGraw-Hill  [1972] 
 - xiii, 776 p.  illus. 
<br/><br/> 1964 ed. published under title: Marketing, an introductory analysis. 
<br/><br/><label>ISBN: </label>0070094772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.8 BUZ