TY  - BOOK
AU  - Buzzell,Robert D.
TI  - Marketing: a contemporary analysis
SN  - 0070094772
U1  - 658.8 BUZ 
PY  - 1972///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Sales management
N1  - 1964 ed. published under title: Marketing, an introductory analysis
ER  -