TY  - BOOK
AU  - Boyd,Harper W.
AU  - Massy,William F.
TI  - Marketing management
T2  - The Harbrace series in business and economics
SN  - 0155551124
U1  - 658.8 BOY 
PY  - 1972///]
CY  - New York
PB  - Harcourt Brace Jovanovich
KW  - Marketing
ER  -