TY  - BOOK
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Advertising management
T2  - Prentice-Hall international series in management
SN  - 0130159743
U1  - 659.1 AAK 
PY  - 1975///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
ER  -