Gisser, Philip. <br/><br/>
Launching the new industrial product. 

 - [New York]  American Management Association  [1972] 
 - viii, 183 p.  illus. 
<br/><br/><label>ISBN: </label>0814452752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.575 GIS