Kurtz, David L., <br/><br/>
Marketing: concepts, issues, and viewpoints; 

 - [Morristown, N.J.]  D. H. Mark Publications of General Learning Press  [1972] 
 - 393 p. 
 - D. H. Mark series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8008 KUR