TY  - BOOK
AU  - Kurtz,David L.
TI  - Marketing: concepts, issues, and viewpoints
T2  - D. H. Mark series in marketing
U1  - 658.8008 KUR 
PY  - 1972///]
CY  - [Morristown, N.J.]
PB  - D. H. Mark Publications of General Learning Press
KW  - Marketing
ER  -