Kernan, Jerome B., <br/><br/>
Perspectives in marketing theory, 

 - New York,  Appleton-Century-Crofts  [1968] 
 - xv, 462 p.  illus. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8001 KER