TY - BOOK AU - Narver,John C. AU - Savitt,Ronald TI - The Marketing Economy An Analytical Approach T2 - Holt, Rinehart and Winston marketing series SN - 030788250 U1 - 658.8 NAR PY - 1971///] CY - New York PB - Holt, Rinehart and Winston KW - Marketing N1 - Includes index ER -