Modern marketing thought 

 - 3rd ed 
 - New York  Macmillan Publishing Co.,Inc.  1975 
 - xiii,525pg  ill;22cm 
<br/><br/> include index 
<br/><br/><label>ISBN: </label>002426590x 
<br/><br/><label>Dewey Class. No.: </label>658.8 MOD