Gerald Zaltman <br/><br/>
Consumaer Behavior: Basic Findings and Management Implication 

 - New York  John Wiley& sons  1979 
 - xii;, 567p.  ill,24cm 
<br/><br/> include Glossary, Index  
<br/><br/><label>ISBN: </label>0471981265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>onsumaer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.835 ZAL