TY  - BOOK
AU  -  Gerald Zaltman
TI  - Consumaer Behavior: Basic Findings and Management Implication
SN  - 0471981265
U1  - 658.835 ZAL 
PY  - 1979///
CY  - New York
PB  - John Wiley& sons
KW  - onsumaer Behavior
N1  - include Glossary, Index
ER  -