Kotler, Philip <br/><br/>
Marketing Decision Making: A Model Building Approach 

 - London:  Holt, Rinehart and Winston,  1971 
 - xi,720p.: ill.; 22cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0 03 910151 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Decision Making
<br/><br/><label>Dewey Class. No.: </label>658.8