Keegan, Warren J. <br/><br/>
Multinational Marketing Management 

 - 3rd ed. 
 - London  Prentice-Hall  1984 
 - xxii, 698p.:  ill.; 24cm. 
<br/><br/> Includes Bibliography, Appendix and Index 
<br/><br/><label>ISBN: </label>0 13 605148 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Marketing Channel Management
<br/><br/><label>Dewey Class. No.: </label>658.848