TY  - BOOK
AU  - Keegan, Warren J.
TI  - Multinational Marketing Management
SN  - 0 13 605148 0
U1  - 658.848 
PY  - 1984///
CY  - London
PB  - Prentice-Hall
KW  - Strategic Marketing Channel Management
N1  - Includes Bibliography, Appendix and Index
ER  -