Kotler, Philip <br/><br/>
Marketing Management 

 - 15th ed. 
 - India:  Pearson Education,  2016 
 - xxiv, 756p.:  ill.; 25.5cm. 
<br/><br/> Include Appendix and Glossary  
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8