TY  - BOOK
AU  - Kotler, Philip
AU  - Kevin Lane Keller
TI  - Marketing Management
SN  - 9789332557185
U1  - 658.8  
PY  - 2016///
CY  - India
PB  - Pearson Education
KW  - Marketing
N1  - Include Appendix and Glossary
ER  -