TY  - BOOK
AU  - Reidenbach, R.Eric.
AU  - Grubbs, M.Ray
TI  - Developing New Banking Products :A manager's guide
SN  - 0132046032
U1  - 332.17068 REI 
PY  - 1987///
CY  - New Jersey
PB  - Prentice-Hall
ER  -