Kotler, Philip <br/><br/>
Principles of Marketing 

 - 13th ed. 
 - Delhi:  Pearson/Prentice Hall  2010 
 - xix, 514 p.  :ill .;28cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>978-81-317-3101-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT