TY  - BOOK
AU  - Kotler, Philip
AU  - Gary Armstrong
TI  - Principles of Marketing
SN  - 978-81-317-3101-7
U1  - 658.8 KOT 
PY  - 2010///
CY  - Delhi
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographic references and index
ER  -