Zeithaml, Valarie A.[et all] <br/><br/>
Services Marketing: Integrating Customer Focus Across the Firm 

 - 5th ed. 
 - New Delhi:  Tata McGraw Hill,  2011 
 - xxvii,763p.  :ill.;24cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI