TY  - BOOK
AU  - Zeithaml, Valarie A.[et all]
AU  - Mary Jo Bitner, Dwayne Gremler, Ajay Pandit
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9780070700994
U1  - 658.8 ZEI 
CY  - New Delhi
KW  - Services Marketing
N1  - Includes bibliographical references and index
ER  -