Kapferer, Jean-Noel <br/><br/>
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 

 - 4th ed. 
 - London  KoganPage  2008 
 - xv, 560p.:  ill.; 24cm. 
<br/><br/> Includes Bibliographical Reference and Index 
<br/><br/><label>ISBN: </label>9780749450854 
<br/><br/><label>Dewey Class. No.: </label>658.83 43