TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
SN  - 9780749450854
U1  - 658.83 43 
PY  - 2008///
CY  - London
PB  - KoganPage
N1  - Includes Bibliographical Reference and Index
ER  -