Kotler, Philip <br/><br/>
Principles of Marketing 

 - 17th ed 
 - New Delhi:  Pearson,  2018 
 - xxii, 701p.: ilI.;  27cm. 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Dewey Class. No.: </label>658.8