TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y. 
TI  - Principles of Marketing
SN  - 9789352865611
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Pearson
N1  - Includes Bibliographical References and Index
ER  -