Pride, William M. <br/><br/>
Foundations of Marketing 

 - 8th ed. 
 - Boston:  Cengage,  2019 
 - xxix, 543p.:  ill.; 27cm 
<br/><br/> Include Bibliographical References and Index 
<br/><br/><label>ISBN: </label>978-0-357-03376-0 
<br/><br/><label>Dewey Class. No.: </label>