Kotler, Philip <br/><br/>
Principles of Marketing 

 - 18th ed. 
 - Harlow:  Pearson,  2019 
 - 728p.:  ill.; 27cm 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>978-1-292-34113-2 
<br/><br/><label>Dewey Class. No.: </label>658.8